The Founders Interview
Tell us how you actually built it.
A 30 minute recorded conversation with the people running aesthetics clinics in the UK and US. No pitch, no script, no prep. You get the full video to keep.
- 30 Minutes
- Recorded on Riverside
- You keep the video
What it is
A conversation, not an interview panel.
How you got started, what the patient side is really like, what you would tell someone opening next year.
Nothing to prepare.
No questions sent in advance, no slides, no talking points. Turn up and talk about work you already know inside out.
You get everything.
Full recording, plus three short clips cut for your own socials. Yours to post whether or not we publish it.
Who we talk to
People who built the thing themselves.
The series is one long look at how independent aesthetics businesses actually get built - the decisions, the mistakes, the parts nobody posts about.
- -Clinic owners
- -Injectors
- -Aesthetic doctors
- -Practice managers
- -UK and US
- -Independent rather than chain
The process
From first message to finished clips.
- 01
We invite you on
We reach out, you pick a 30 minute slot that suits you. It goes straight in the diary.
- 02
Join on Riverside
One link in your confirmation email. It opens in Chrome on your laptop. No downloads, no account.
Join here (best recording quality on desktop in Chrome)
- 03
A 30 minute conversation
Fred asks how you actually built it. Natural, no script, nothing to prepare.
- 04
We pick the best three moments
We go back through the recording and pull the three strongest moments.
- 05
We edit them properly
Captions, imagery, music and sound design, cut vertical for Instagram, TikTok and Reels.
- 06
In your inbox the next day
Three finished clips plus the full recording. Yours to post.
The finished clips
This is what lands in your inbox.
Three clips from our conversation with Kate Winter of Ascot Skin & Body Clinic.
Same face. Completely different treatment.
Kate Winter · Ascot Skin & Body Clinic
The appointment that changed everything
Kate Winter · Ascot Skin & Body Clinic
I read the ingredients before I inject
Kate Winter · Ascot Skin & Body Clinic
What people ask
Who you'll meet
Fred and Taiwo will see you there.
Fred runs the Founders Interview. Thirty minutes, one conversation, and the recording is yours to keep - whether you post it, send it to patients, or file it away.
Thirty minutes